Why taxis are yellow in colour ?... SEVEN REASONS !
PROF WAQAR HUSSAIN
There are many reasons behind yellow colours
of taxis.
First, the most popular reason is that John Hertz, car
salesman, decided in 1907 to start a taxi business on having surplus investment.
Since taxis were to stand out in swarm of other cars. It was difficult for a
passenger to identify taxi. So, Hertz went for scientific solution and chosen
yellow colour. His decision was based on the survey conducted by University of
Chicago which concluded that “yellow was the easiest colour to spot”. Research
further suggested: “the colour yellow with a bit of red mixed in was the colour
most visible from distance”. He started the taxi business in Chicago, creating
the Yellow Cab Company in 1915.
Secondly, some people object the above
often told story and advocate that yellow taxi had already appeared in various
cities of America before 1915. A businessman Albert Rockwell was operating a
fleet of yellow cabs as early as 1909. Legend behind Rockwell selection of
yellow colour was to appease her wife Nettie, who preferred and liked yellow
colour.
Third,
yellow colour is easy to be identified thereby avoids embarrassment of
passengers and averts annoyance of private vehicle owners.
Fourth, yellow is an uncommon
colour for personal vehicles which are often in other colours like white,
black, grey, brown, etc. Yellow was very infrequent so it was easier to pick a dissimilar
coloured taxi.
Fifth, some explain yellow colour in
Rayleigh’s Scattering Law which says: Colours with longer wavelength experience
less scattering and thus are visible even from longer distance. So, yellow
colour, which is among colours of longer wavelength, was selected for taxis to
be seen from a distance.
Sixth, some say yellow is the symbol
for “ready”. When you see yellow light in traffic signal, you become ready. So,
taxis are painted yellow as they are “ready” to go anywhere.
Seventh, some give reason that
yellow colour doesn’t fade easily, even some other colours fades to become
yellow and taxis are to stand or run in the sunlight all the time. That is why
yellow colour is picked for taxis.
What
is the net outcome of above reasons; it is the unusual colour which also has
properties of gleaming and visibility from a distance. Thus it became popular
all over the world. However, now taxis have other colours too especially in
small cities where just plate of taxi is sufficient otherwise the predominant
colour of taxis is still yellow.